Building the
Global Playbook
for K-Beauty
As the founder of MUSKAT, a global expert group connecting the Korean beauty brands with leading retailers worldwide, Daniella has successfully launched top Korean skincare brands on Amazon and brought viral K-beauty products to Costco worldwide.
Through this work, she recognized the need for a more curated, strategic, and culturally relevant approach to global K-beauty.Based in Seoul and California, Daniella now leads Muskat with sharp retail strategy and a clear mission: to redefine how K-beauty is launched and experienced around the world.
Experiences
Most Inc | MUSKAT BEAUTY INC.
2018-Present
Amazon Korea
Founding member of Amazon KoreaBusiness Development of Beauty Category for Amazon (Launched COSRX, Beauty of Joseon, Innisfree, SKIN FOOD, CLIO, etc)
2015-2017
Apple
Demand Forecasting iPad and Mac Sydney, Australia
2013-2015
Macquarie Bank Korea
Derivatives Brokerage and Sales
2005 - 2011
